The PropTech Revolution: A Strategic Investment Perspective from Amimar International
- MJ Furey
- Jul 28
- 4 min read
Updated: Aug 7
As project financing consultants with extensive experience in international markets, we at Amimar International have witnessed firsthand the transformative power of technology across various industries. Today, we're looking at one of the most significant paradigm shifts in our experience: the property technology (PropTech) revolution in Latin America. Here, artificial intelligence and digital innovation are fundamentally reshaping a market valued at $26.8 billion globally. This presents exceptional growth potential for sophisticated investors.
The Scale of Opportunity: A $119.9 Billion Market by 2032
PropTech, short for property technology, refers to the application of digital solutions and information technology to the real estate industry. The global PropTech market's trajectory from $26.8 billion in 2022 to an estimated $119.9 billion by 2032 represents a 16.5% CAGR that savvy investors cannot ignore. Latin America's share of this growth is particularly exciting. The region's PropTech market generated $1,401.5 million in 2022 and is projected by Grandview Research to reach $3,895.9 million by 2030 at a robust 13.6% CAGR.
From our analytical perspective, this growth represents more than market expansion. It signifies a potentially fundamental restructuring of how real estate assets are valued, managed, and monetized across Latin America. According to iMark Group, the underlying IT infrastructure supporting this transformation reached $685.1 million in 2024 and is projected to grow to $1,916.4 million by 2033. This growth provides the technological foundation necessary for sustained expansion.
AI-Powered Financial Innovation: Breaking Traditional Barriers
Creditú's Breakthrough in Mortgage Lending
Perhaps the most significant development we've tracked is Creditú, the Chilean fintech that became the first mortgage lender in South America to fully power its lending engine with AI. Having originated $800 million in loans, Creditú exemplifies the type of innovative financing solutions that attract institutional capital. The company's AI system makes credit decisions in seconds rather than traditional timelines of weeks or months. It analyzes income patterns, subsidy eligibility, and spending behavior through alternative data sources. This technology enables previously excluded populations, such as entrepreneurs without formal payslips, to obtain mortgage decisions online. This effectively expands the addressable market for real estate financing.
Market Intelligence and Valuation Automation
Loft, Brazil’s leading PropTech platform, combines real transaction data with proprietary machine learning models to price every apartment in its markets at the unit level. This increases liquidity and transparency for buyers and sellers. The company has raised $425 million in Series D funding and is valued at over $4 billion, making it one of Latin America’s most valuable PropTech companies.
Similarly, QuintoAndar, Brazil’s PropTech champion valued at $5.1 billion, uses advanced algorithms and data analytics to provide end-to-end solutions for long-term rentals and property transactions. The company has expanded internationally under the brand Benvi in Mexico, leveraging the same AI-powered technology that helped it achieve more than 175,000 active rental contracts in Brazil.
Investment Ecosystem Dynamics: Capital Flows and Strategic Positioning
Venture Capital Momentum
The Latin American venture capital landscape demonstrated remarkable resilience in 2024. Capital raised for startups grew 26% compared to 2023, significantly outperforming other global regions. PropTech captured approximately 10% of the $4 billion raised by Latin American startups in 2023. This positions it as the second most attractive sector for investors after fintech.
From our advisory perspective, this capital deployment reflects institutional recognition of PropTech's potential to generate superior risk-adjusted returns. Companies like Houm, which raised $35 million in Series A funding and achieved more than 11x revenue growth, demonstrate the scalability potential that attracts sophisticated investors.
Cross-Border Expansion Strategies
Strategic expansion into North American markets represents a significant value creation opportunity for Latin America’s PropTech players. Multiple companies are leveraging their Latin American technology solutions for U.S. market entry. This creates potential for geographic arbitrage and technology transfer premiums.
Blockchain Integration: The Infrastructure for Next-Generation Transactions
Brazil's pioneering approach to blockchain adoption in real estate also presents investment opportunities. The Federal Council of Real Estate Brokers (COFECI) authorized blockchain technology for recording real estate transactions in January 2023. This requires all real estate agents to register operations on the COFECI blockchain platform. This regulatory support creates a foundation for blockchain-based property transactions, smart contracts, and tokenization opportunities that could fundamentally alter real estate liquidity profiles. La Haus, operating in Mexico and Colombia, has positioned itself at the forefront of this new modus operandi by accepting Bitcoin payments through partnerships with cryptocurrency infrastructure providers.
Strategic Investment Considerations for Institutional Capital
The South America PropTech market is expected to grow at 17.69% CAGR through 2035. Global PropTech investment is projected to reach $30 trillion in 2024. These projections indicate sustained institutional interest and capital deployment opportunities across the value chain.
Latin America leads in AI adoption, with 56% of companies reporting positive impacts from integrating chatbots. In real estate, this translates to operational efficiencies, improved customer acquisition costs, and enhanced asset management capabilities that directly impact portfolio performance.
Progressive regulatory frameworks, particularly in Brazil and Chile, create favorable conditions for PropTech innovation. The regulatory support for blockchain transactions and AI-powered lending creates competitive moats for early adopters while providing legal certainty for institutional investors.
Strategic Outlook: Positioning for the Next Phase
The convergence of AI, blockchain, and digital platforms is creating unique opportunities for value creation in Latin American real estate. As such, institutional investors looking to access high-growth technology markets with strong upside potential may find Latin America’s PropTech revolution an attractive investment theme.
The success stories across the region—from Brazil's market-leading platforms to Chile's innovative lending solutions—demonstrate that Latin American PropTech companies are not merely adopting global best practices. They are pioneering new approaches that could influence global real estate technology development.
The Latin American PropTech revolution represents more than a regional technology trend. It points to a transformation in how real estate assets are conceptualized, valued, and monetized. For sophisticated investors with the capacity to identify and capitalize on structural market changes, this represents one of the most interesting investment opportunities in the current global real estate technology landscape.
Amimar International Inc. provides expert project financing consulting and advisory services for developments ranging from $2M-$100M across multiple industries, including real estate, power, industrial, and equipment sectors. Built on over 20 years of experience in international markets and a track record of successful project financing advisory and support services, we help clients identify risk, navigate complex funding landscapes, and recognize strategic investment opportunities.
Let Amimar International be your trusted partner in navigating this complex landscape. Contact us today.
