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If 2024 was a year of adjustment and 2025 is a year of selective growth, 2026 is shaping up to be a sorting mechanism: the projects and platforms that are genuinely aligned with the new rules of the game will scale rapidly; the rest will struggle for attention.

Competitive analysis is an operating muscle, not a spreadsheet project. For middle-market developers it is the difference between chasing reactive opportunities and structuring proactive, capital-efficient plays. When properly resourced and disciplined, intelligence shortens time to capital, tightens underwriting, and uncovers asymmetric opportunities that larger, slower organizations often miss.